Find Answers  /  Advertising & Marketing

DanielleR

December 15, 2007

Posted by DanielleR

Repercussions of PETA "Got Pus? Milk Does" ad campaign?

Recently heard about PETA's "Got Pus? Milk Does" campaign, which is being put all over mugs, t-shirts, and other merchandise. The California Milk Processor Board is threatening to sue unless PETA turns over all the merchandise and the profits. Does the Board have a case? Will we see serious decreases among milk sales?

Tagged:

  1. got pus

Sign in or register to answer this question | ShareClose

  • Social Web
E-mail

IceNineJon

December 16, 2007

Posted by IceNineJon

0 stars ( 0 ratings )

Whether the California Milk Processor Board has a case will boil down to whether PETA's claims are true. Regardless of the legal merits, the campaign will surely have an impact on consumers' minds when drinking milk. I doubt it will hurt the industry that much overall though.

Sign in or register to rate or comment on this answer. | Save as Text | Save as PDF | Print

Advertisement

You have to be a member to do that!

Existing users:

New users:

Register for an account if you're new around here.

Learn more