pest analysis for google

May 09, 2008

Posted by Michaelutoz

( 0 ratings )

PEST analysis PEST analysis A PEST analysis is an investigation of the important factors that are changing which influence a business from the outside. PEST stands for: Political changes e.g. a change in government, or a change in government policy. Economic changes Relate to changes in the wider economy such as rises in living standards or the general level of demand, rises or falls in interest rates, etc. Social changes Relate to changes in wider society such as changes in lifestyles e.g. more women going out to work, changes in tastes and buying patterns. Technological changes Relate to the application of new inventions and ideas such as the development of the Internet and websites as business tools.

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May 09, 2008

Posted by Michaelutoz

( 0 ratings )

Here is a PESTEL Analysis

Political
Economical - Stock Market growth
Sociocultural - Google Tends to no have a face for customers
Technological - Set trends in search, internet direct advertising, and portable applications. Innovative web applications
Environmental
Legal - Click Fraud, Google Bombing, DOJ request search histories, Google went to court. Battle on Net Neutrality.

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