I'd recommend raising the rates and explaining the raise. Something like: "As loyal client, you know we've avoided raising our rates for the past three years. However, due to ____, we now must increase our rates to (provide new rate card). This change is necessary to provide you with the same great service...." (something like that).
Comments
isaacboy:
I would suggest the likely cause is inflation which your customers should understand.
Mixmtl:
I agree, inflation is part of the equation. Now I am wondering if we should also mention the fact that in theory the raise should have been gradual which nasicallymeans that they still saved fees in that time and that we are not covering for lost revenues.
isaacboy:
it may not hurt to encourage the practice that your increase comes in hand with more or improved services.
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