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quicklearner

November 20, 2007

Posted by quicklearner

Google Adwords

What is the best way to improve my Quality Score on a Google Adwords campaign?

Comments

  1. bahellman: For those who don't know what a Quality Score is, according to Google, and I quote: Is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its minimum bid and the better its ad position.

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techVision

November 20, 2007

Posted by techVision

4 stars ( 2 ratings )

1. Avoid Dynamic Keyword Insertion (DKI) with larger keyword dumps
2. Put keywords in ad copy, Google encourages this
3. Put keywords on landing pages - This is very important and will likely set your quality above others
4. Create separate landing pages per ad group

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bahellman

November 20, 2007

Posted by bahellman

3 stars ( 1 rating )

Several factors relate to your Quality Score, some of these include:

CTR on Google.com, Ad copy, Landing pages, etc... You need to be as relevant as possible in everything google sees.

For your ads: Does the ad copy contain the keyword? If not, you aren't being as relevant as you could.

Does the ad's landing page contain unique content?

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