Coke withdrew from Facebook's Beacon Social Ad platform. Will Coke and others return? Or is Beacon DOA?

December 04, 2007

Posted by bahellman

( 0 ratings )

Facebook user's quickly rose up to protest Beacon, likely damaging any long term benefit. Many companies, such as Coke will likely fear being associated to Beacon due to the negative public image. Why get involved in the negative controversy?

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